Project Loud is coming – Keep calm


Project Loud is coming - Keep calm LVMH and Rihanna to launch a Luxury Fashion Brand project   The first details about the luxury fashion line that Rihanna is launching with LVMH are emerging. She is investing her own money, close to €30 million, to keep 49,99% of the joint venture shares. She hired

LVMH x Rihanna : a 60 M€ project – Say it LOUD!

Rihanna - Project Loud - LVMH

Project Loud with LVMH and Rihanna A 60M€ project investment from LVMH We say it loud!     A fashion brand with superstar Rihanna. Codename : Project Loud. This could have sounded like a movie name. It's a real project , in fact. LVMH continues its development in all directions. After its recent spectacular offensive in