Le jour même où une étude révélait que le facteur de comparaison de prix était l'élément clé qui faisait se déplacer un consommateur dans un magasin, Wallmart annonçait l'arrêt de son application sur smartphone. *** Lire l'article intégral cliquer ici ***
Projet de loi australien contre les tests cosmétiques sur les animaux Le gouvernement australien adopte officiellement un projet de loi visant à mettre fin aux tests sur les cosmétiques pour animaux *** Lire l'article complet : cliquez ici *** Les tests sur les animaux, bien que coûteux, inefficaces et contraires à l'éthique, sont
[M&A] Swiss fashion and retail company Maus Frères, which owns brands like Lacoste, Gant and Aigle, is in discussions to buy Paris-based fashion label The Kooples. Meanwhile, French investment company Eurazeo has sold its 4.8 percent stake in Italian outdoor label Moncler for around $505 million, generating an internal return
Consumer behavior analysis for online store vs in-Store purchase. What are the decisive factors of a consumer, to choose between an online purchase process or in-store? The accuracy and consistency between online and in-store pricing has turned out to be the most important factor for consumers to actually make purchases at physical
[Law] US-based Car-Freshner Corporation has settled its lawsuit with French fashion house Balenciaga, which had used the “LittleTrees” shape of its car fresheners for $275 keychains. Terms of the agreement are confidential but might potentially include a retroactive licensing fee, an agreement to not re-introduce the design without a license from
As part of its push into retail, Instagram has introduced an in-app checkout function that allows users to purchase products directly from participating brands’ Instagram pages. The program launched in the US with 23 partners including Nike, Adidas, Dior, Michael Kors, Prada and Zara. Payment options include credit cards and PayPal. Here are
Following the international fashion shows, top buyers are sharing their favorite designers, trends and tendencies. Standouts among the brands are Celine, Saint Laurent, Jacquemus and Chanel, while tailored and neo-bourgeoise styles as well as minimalistic and monochrome looks are expected to replace creative cuts and wild patterns.
The Rise of DENIM Industry and used jeans By 2024, the fast expanding market for used clothing should overtake the entire fast fashion business. Within the next ten years, used fashion is expected to grow into a $64 billion industry, providing fertile ground for re-sellers like ThredUp as well as luxury consignment