Car-Freshner Corporation - Balenciaga - DNMAG

[Law] US-based Car-Freshner Corporation has settled its lawsuit with French fashion house Balenciaga, which had used the “LittleTrees” shape of its car fresheners for $275 keychains.

Terms of the agreement are confidential but might potentially include a retroactive licensing fee, an agreement to not re-introduce the design without a license from Car-Freshner, and possibly a profit sharing clause.

Car-Freshner Corporation - Balenciaga
Car-Freshner Corporation – Balenciaga
Car-Freshner Corporation suing Balenciaga
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