Adidas, the world's second sporting goods company is slowing down

Adidas shows a small increase of 3% of annual revenue.

Adidas, the world’s second sporting goods company is slowing down. The group just announced an annual revenue of €21.9 billion that shows a small increase of 3%.

The retro footwear boom which was a bonanza for Stan Smith shoes and Superstar basketball shoes is losing momentum, especially in Europe.

Fortunately the American subsidiary Reebok returned to profitability last year and seems poised to grow again.

 

Adidas announced a slow increase of annual revenue with €21.9 billion
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