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Maxime Simoens’s departure from Azzaro

Maxime Simoens - Azzaro - DNMAG

Artistic Director from Azzaro, Maxime Simoens is leaving the Company for Paule KA

Maxime Simoens’s departure from Azzaro

By d_x_p


Azzaro just announced yesterday the departure of its artistic director Maxime Simoens who had been discovered at the Hyeres festival in 2008. An alumnus of the Chambre Syndicale de la Haute Couture, he was appointed at Azzaro in 2017 to relaunch its premium women’s and men’s ready to wear lines. The brand’s owner, the fund Reig Capital Group, based in Andorra, didn’t elaborate (in French) on the reasons for the departure of the young man.


More about Maxime Simoens :

Maxime Simoens (born November 15, 1984 in Nord-Pas-de-Calais, France) is a French designer. He is an “invited member” of the Chamber of Parisian Couture union.

Maxime Simoens was born in Lesquin, near Lille, in 1984.  At first inclined to pursue after filmmaking he deemed it too technical, it’s at a Madonna concert in June 2001, the Drowned World Tour, he decides to make sewing his profession.

The sketches of the great couturier Jean Paul Gaultier, displayed in the program, where the trigger for her future métier. His degree in hand, Maxime went to study applied arts at the School of Conde de Lyon, then joined the Paris Union Chamber of Couture.

He came first in several fashion contests. Forever marked by the power of the costumes by Jean Paul Gaultier, he decided to force open the doors of this house in order to win his first contest in the realm of accessories.

In 2006 he graduated top of his class and still learning from the creators of such large homes Elie Saab, John Galliano for Dior and Nicolas Ghesquiere for Balenciaga.

In search of creative independence, the desire to create his own house was quickly born. He strives to create his world free of influence and create its logo, a barcode, a nod to the consumer society. In February 2009 he was selected to Hyères Fashion Festival in April and thus presented the first 10 pieces of his first collection, an innovative vision, combining graphic design at the architectural level of the garment.

His silhouettes combine structure and fluidity, and he’s often compared in the press to Yves Saint Laurent, young. The last quarter of 2011, Maxime Simoens becomes creative director of French fashion house’s ready-to-wear Léonard.

In the Grand Palais of Paris, he presented his first collection for Leonard the 5th of March 2012.


Nourishing inspiration in art, music and movies from all eras and styles, Maxime Simoens creates narrative collections each season telling a new story full of icons and strong visuals. The identity of his style is marked by the structure refining the silhouette, cuts, contrasts, embroidery, incorporating printed and put into abyss of optical illusions, organza leaves miles to be desired.

In 2011, he dressed singer Beyoncé for the cover of her album “4” the deluxe version, with one of his creations for Spring-Summer 2011-12.

In 2016, Maxime Simoens writes a new chapter in his creative life by opening his field of expression to men’s fashion.

He creates M.X PARIS, a brand of men’s ready-to-wear that is creative, sporty and ultra contemporary. With its masculine and timeless wardrobe, the brand is aimed at a resolutely modern and urban man in search of creativity that remains nonetheless portable and accessible.

Maxime Simoens / MX-logo | DNMAG

Designer acclaimed by the stars, Maxime Simoens dresses many celebrities from the world of music and cinema such as Beyoncé, Léa Seydoux, Juliette Binoche, Carla Bruni-Sarkozy, Emma Watson, Rachel McAdams, Kylie Minogue, Blake Lively, Mélanie Laurent, Beth Dito, Dita von Teese, Keren Ann or Clotilde Courau.




Maxime Simoens’s departure from Azzaro
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