Dozens of red roses are being handed out today at Paris Orly Airport where Guerlain has taken a prime concourse space to celebrate both International Women’s Day and the new Mon Guerlain edt fragrance, Bloom of Rose. It launched on 1 March.
The Orly activation – started yesterday and lasting until the end of April – is the biggest of several taking place today. The others are at Paris Charles de Gaulle Airport (across four terminals), Milan Malpensa, London Heathrow T5, Brussels and Amsterdam Schiphol airports, plus the Moscow gateways of Sheremetyevo and Vnukovo.
Passengers using the Orly South terminal were welcomed – before they got to the main departures shopping area – by Guerlain associates offering them the chance to smell the new Bloom of Rose fragrance.
They also had the opportunity to be snapped by a Polariod camera in front of a wall of freshly-cut red roses for a memento of their visit. Single roses tied with Mon Guerlain ribbons were being distributed.