L’Oréal Fashion Show – Paris Fashion Week 2018 Sept 30th
A celebration of the creativity of two universes : Fashion and beauty #lorealpfw
On September 30, L’Oréal Paris organized, on the Seine, its parade open to all!
A large audience came to attend the L’Oréal Paris Parade on the banks of the Seine, a celebratory show the beauty and fashion where brand spokespersons and fashion figures made their appearance by parading on the water. Designed to make fashion and beauty, symbols of the French capital, ever more accessible.
The L’Oréal Paris Parade was also broadcast live in thirty countries.
THE L’ORÉAL PARIS PARADE: SHOWTIME ON THE SEINE
Revealing the new beauties of the season, Val Garland, L’Oréal Paris Global Makeup Artist, and Stéphane Lancien, Global Hair Artist of L’Oréal Paris, led their teams to give birth to 70 looks makeup and hair. Thirteen fashion designers partners, from Balmain to Poiret, via Jacquemus, Isabel Marant or Miu Miu, presented models from collections currently available in shop, each delivering his own interpretation of the Parisian. All sublimated by signed ornaments Chopard, jeweler’s partner of the event.
THE L’ORÉAL PARIS PARADE: A SHOW OPEN TO THE WORLD
The cast of the event brought together many international spokespersons from L’Oréal Paris as well as iconic fashion figures, present to celebrate beauty and women in all their diversity.
THE L’ORÉAL PARIS PARADE: A TECHNICAL PROGRESSION
With a podium of 60 meters long specially designed to float on the Seine, the show benefited during all its duration, an interruption of the river traffic. A stop on images on the Seine, symbolic heart Paris, to celebrate the creativity of two universes intrinsically linked to the French capital: fashion and beauty.
L’Oréal Fashion Show 2018 Paris : video of the show
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L’Oréal Fashion Show 2018 Paris : after show