Byredo – SS19 – PFW 2018 – The Art of Stylish Camping
Notez cette page : 5 (100%) 32 votes

Byredo – SS19 – PFW 2018 – The Art of Stylish Camping

Byredo – The Art of Stylish Camping

Sometimes it takes a really clever person to see the simplest of things really clearly! At 11 rue Debellyme, all things 11 and the eleventh hour are there in the neat wooden interior every thing for camping and the eleventh hours is stamped with the workmanlike number.
– by Tony Glenville
Travelling coffee pots, blankets, padded parkas, multiple blade knives, useful flasks and caddies, in fact a stylish and utilitarian survival kit is laid out before you.
Even during the opening party it’s obvious that so many desirable objects will find a ready customer.
Style and use don’t always go hand in hand, but for once even the most dedicated urbanites will find themselves seduced by this store of goodies.
So with a new Byredo shop in the rue Saint Honoré and this pop up it’s safe to say that the boldly simple packaging, simple graphic brand logo and seductive fragrances are set to in the words of theatre critics “ run and run”!
Note :- The Eleventh Hour is a phrase meaning at the last moment, taken from a passage in the Parable of the Workers in the Vineyard in the King James Bible.
So now you know. 

The pop up in the Marais is bringing the story of the newest fragrance Eleventh Hour to life, the story of the end of the world as we know it.  The all wood interior “log cabin” installation will convey a spirit of nature, exploration and adventure; themes to which BYREDO founder, Ben Gorman viscerally connects. Ben is a major outdoor enthusiast.

Within the cabin will be found the first look at BYREDO camping gear, a result of multiple collaborations including  Vargo, manufacturer of high-performance camping equipment (i.e., stoves, pots, tents), Stanley, manufacturer of thermos bottles, coolers, and cookware and Leatherman, creator of the multi-functional tools favoured by outdoor enthusiasts worldwide. Camping just got very chic.

Ben has also been working on a key food component with renown chef Jean Imbert, presenting an elevated, gourmet approach to freeze dry food reflecting the end of the world camping experience. The first taste of this menu will be at the cocktail tomorrow night.

The pop up installation will be open for 3 months to the public from Sunday.

TG.

Byredo – SS19 – Photos – The Art of Stylish Camping

Byredo-Paris-2019-DNMAG-The Art of Stylish Camping
Byredo-Paris-2019-DNMAG-The Art of Stylish Camping
Byredo-Paris-2019-DNMAG-The Art of Stylish Camping
Byredo-Paris-2019-DNMAG-The Art of Stylish Camping
Byredo-Paris-2019-DNMAG
Byredo-Paris-2019-DNMAG
Byredo-Paris-2019-DNMAG
Byredo-Paris-2019-DNMAG
Byredo-Paris-2019-DNMAG
Byredo-Paris-2019-DNMAG
Byredo-Paris-2019-DNMAG
Byredo-Paris-2019-DNMAG
Byredo-Paris-2019-DNMAG
Byredo-Paris-2019-DNMAG

Articles similaires